Living Strategy™: why strategy should be more like Waze and less like a glovebox map
Old strategy is a printed map. It looks impressive. It’s packed with detail. But when things shift? You're stuck.
It gets locked away in PowerPoint - like those old paper maps stuffed in the glove compartment. And honestly… who even wears driving gloves anymore?
Most strategy still works like this. A big set piece. Built once. Filed away. Referenced only when things go wrong. But business doesn’t work like that anymore. Especially not if you’re moving fast.
That’s why I created Living Strategy™. It’s not a one-off plan. It’s not a 70-slide deck. It’s a way of steering - in real time, with real tools, in the real world.
Living Strategy™ is Waze for your business
Where old strategy is static, Living Strategy™ is live.
Where old strategy gets forgotten, Living Strategy™ gets used.
Where old strategy assumes the road ahead is fixed, Living Strategy™ expects change - and adapts.
It’s like Waze, not a glovebox map.
It reroutes when things shift
It flags what’s up ahead
It keeps you moving
And it helps you decide faster - not just look clever after the fact
It’s not just something I made up for clients. I use it every single day.
I built Lucky Start in four days using Living Strategy™. And I’ve run it that way ever since.
It shapes what I sell. It drives how I show up. It helps me speak clearly, act quickly, and stay on course - without second-guessing myself every few weeks.
It’s how I’ve taken on seven clients in my first three weeks of business - with zero financial backing, no viral post, and no overthinking.
Because when your strategy lives in your tools, your actions, and your conversations, it doesn’t get left behind. It leads.
You still need a strategy. Just not one that gathers dust.
Living Strategy™ doesn’t mean winging it. It doesn’t mean throwing out structure or planning. It means building something that breathes - something you can actually use.
It gives you a pattern. A rhythm. A way to stay sharp, stay focused and stay ready for the inevitable changes ahead.
It’s not a set-and-forget route. It’s a smart system - one that learns and flexes as you go.
Like Waze, it doesn’t just get you there once. It keeps working, every time you hit the road.
In week three, it’s already clear: this is what people need most.
Not theory. Not filler. Not fluff. They need clarity. Simplicity. Strategy that sticks - and moves.
So yes: the gloves are off. Because the last thing any brand needs right now is another dusty deck in the locked away in a compartment nobody even uses anymore.
Want to find your way forward? I work with founders, teams and agencies who want strategy that actually gets used. Let’s have a chat.
