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The Blog
Lucky Start
Home
THE RI SYSTEM™
ABOUT
SERVICES
PARTNERS
TESTIMONIALS
CONTACT
The Blog
Home
THE RI SYSTEM™
ABOUT
SERVICES
PARTNERS
TESTIMONIALS
CONTACT
The Blog
Living Strategy™: why strategy should be more like Waze and less like a glovebox map
Ben Brooks-Dutton 12/05/2025 Ben Brooks-Dutton 12/05/2025

Living Strategy™: why strategy should be more like Waze and less like a glovebox map

Old strategy is a printed map. Living Strategy™ is Waze.
This blog explains why traditional strategy gets stuck - and how a smarter, sharper approach can keep your business moving, even when the road ahead changes.

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From foggy to focused: how I helped a wellbeing coach build her strategy, sharpen her story and stand out … “without a sniff of a buddha”
Ben Brooks-Dutton 08/05/2025 Ben Brooks-Dutton 08/05/2025

From foggy to focused: how I helped a wellbeing coach build her strategy, sharpen her story and stand out … “without a sniff of a buddha”

“Ben has this rare instinct for cutting through the noise and getting straight to the nugget. It was fast, focused, and genuinely fun – and the work converted new business almost immediately.”
- Sarah Dembitz, Founder, SD Wellbeing

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Why most strategy is broken - and how to build one that actually works
Ben Brooks-Dutton 06/04/2025 Ben Brooks-Dutton 06/04/2025

Why most strategy is broken - and how to build one that actually works

Strategy shouldn’t be fluff, filler or fifty-slide decks. Learn why most strategy fails, and how to make yours clear, actionable, and fast.

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I work with bold businesses, founders and startups on everything from naming, tone of voice to brand storytelling, brand positioning and strategy.

ben@luckystart.uk