Living Strategy™: why strategy should be more like Waze and less like a glovebox map
Old strategy is a printed map. Living Strategy™ is Waze.
This blog explains why traditional strategy gets stuck - and how a smarter, sharper approach can keep your business moving, even when the road ahead changes.
Time well spent? Two assumptions agencies might need to rethink
Two ideas often go unchallenged in agency life: that people learn by osmosis, and that the office is the best place for all work. It might be time to rethink both.
Isn’t it strategic, don’t you think? Strategy, irony and the decisions that miss the mark
What do ten thousand spoons and most brand strategies have in common? Neither are useful when what you really need is a knife. Let’s fix that.
I built a brand in four days. Not to prove I’m fast - but to show what happens when strategy is
Strategy isn’t broken - but we’ve let it become something it was never meant to be. It’s been bloated with buzzwords, mislabelled in meetings, and stretched so far it’s lost its shape. This post explores why that happened - and what it takes to make strategy fast, sharp, and genuinely useful again.
Why most strategy is broken - and how to build one that actually works
Strategy shouldn’t be fluff, filler or fifty-slide decks. Learn why most strategy fails, and how to make yours clear, actionable, and fast.