Founders often say they never actually wrote their strategy when they started their business. It emerged through momentum, proximity and fast decisions. The problems tend to show up later, when more people are involved and clarity no longer travels. This piece explores why early confidence is often mistaken for strategy, and what has to change if direction is going to hold as work scales.

Strategy isn’t just for business. It’s how we make sense of what makes us all unique, what’s going on in our lives, decide what matters and act with intent. Here’s how the same thinking can help you shape a productive week ahead - whatever “productive” means for you right now.

Old strategy is a printed map. Living Strategy is Waze.
This blog explains why traditional strategy gets stuck - and how a smarter, sharper approach can keep your business moving, even when the road ahead changes.

Two ideas often go unchallenged in agency life: that people learn by osmosis, and that the office is the best place for all work. It might be time to rethink both.

What do ten thousand spoons and most brand strategies have in common? Neither are useful when what you really need is a knife. Let’s fix that.

Strategy isn’t broken - but we’ve let it become something it was never meant to be. It’s been bloated with buzzwords, mislabelled in meetings, and stretched so far it’s lost its shape. This post explores why that happened - and what it takes to make strategy fast, sharp, and genuinely useful again.

Strategy shouldn’t be fluff, filler or fifty-slide decks. Learn why most strategy fails, and how to make yours clear, actionable, and fast.