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Lucky Start
Home
ABOUT
SERVICES
PARTNERS
THE S.T.A.R.T. PROCESS
TESTIMONIALS
CONTACT
The Blog
Home
ABOUT
SERVICES
PARTNERS
THE S.T.A.R.T. PROCESS
TESTIMONIALS
CONTACT
The Blog
Living Strategy™: why strategy should be more like Waze and less like a glovebox map
Ben Brooks-Dutton 12/05/2025 Ben Brooks-Dutton 12/05/2025

Living Strategy™: why strategy should be more like Waze and less like a glovebox map

Old strategy is a printed map. Living Strategy™ is Waze.
This blog explains why traditional strategy gets stuck - and how a smarter, sharper approach can keep your business moving, even when the road ahead changes.

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Slave to the algorithm - What building Lucky Start is teaching me about marketing, momentum, and why human connection still matters
Ben Brooks-Dutton 22/04/2025 Ben Brooks-Dutton 22/04/2025

Slave to the algorithm - What building Lucky Start is teaching me about marketing, momentum, and why human connection still matters

Building your brand on LinkedIn? Fine. Relying on it exclusively? Risky. Here’s what launching Lucky Start is teaching me about strategy, momentum – and what really drives growth.

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I work with bold businesses, founders and startups on everything from naming, tone of voice to brand storytelling, brand positioning and strategy.

ben@luckystart.uk