Living Strategy™: why strategy should be more like Waze and less like a glovebox map
Old strategy is a printed map. Living Strategy™ is Waze.
This blog explains why traditional strategy gets stuck - and how a smarter, sharper approach can keep your business moving, even when the road ahead changes.
Time well spent? Two assumptions agencies might need to rethink
Two ideas often go unchallenged in agency life: that people learn by osmosis, and that the office is the best place for all work. It might be time to rethink both.