Using strategy and self-awareness to plan your week ahead
Strategy isn’t just for business. It’s how we make sense of what makes us all unique, what’s going on in our lives, decide what matters and act with intent. Here’s how the same thinking can help you shape a productive week ahead - whatever “productive” means for you right now.
AI can process data. RI moves strategy forward.
Decision-making moves fast, and quality counts when it arrives in time to shape the outcome. The RI System™ (Rapid Instinct) combines 25 years of strategic experience with a modular process built for pace, precision and clarity. Where AI processes data, RI moves strategy forward. From positioning built in days to cultural moment maps that anticipate opportunities, the RI System™ keeps brands moving in the right direction from the start.
As founders, should we bring our whole selves to work ? Or should we build our true selves into it?
What happens when founders build strategy from their true selves? A reflection on alignment, strength and the evolution of Lucky Start and its founder clients.
The optimism is real – but so is the overwhelm: What the latest Amex data tells us about small businesses in 2025, and why strategy needs to keep up
The latest Amex Trendex report paints a confident picture of small business in 2025 – but behind the optimism, many are adapting without support. This post unpacks what the data really shows and why strategy needs to work differently if it’s going to keep up.
Living Strategy™: why strategy should be more like Waze and less like a glovebox map
Old strategy is a printed map. Living Strategy™ is Waze.
This blog explains why traditional strategy gets stuck - and how a smarter, sharper approach can keep your business moving, even when the road ahead changes.
From foggy to focused: how I helped a wellbeing coach build her strategy, sharpen her story and stand out … “without a sniff of a buddha”
“Ben has this rare instinct for cutting through the noise and getting straight to the nugget. It was fast, focused, and genuinely fun – and the work converted new business almost immediately.”
- Sarah Dembitz, Founder, SD Wellbeing
Time well spent? Two assumptions agencies might need to rethink
Two ideas often go unchallenged in agency life: that people learn by osmosis, and that the office is the best place for all work. It might be time to rethink both.