The optimism is real – but so is the overwhelm: What the latest Amex data tells us about small businesses in 2025, and why strategy needs to keep up
The latest Amex Trendex report paints a confident picture of small business in 2025 – but behind the optimism, many are adapting without support. This post unpacks what the data really shows and why strategy needs to work differently if it’s going to keep up.
Living Strategy™: why strategy should be more like Waze and less like a glovebox map
Old strategy is a printed map. Living Strategy™ is Waze.
This blog explains why traditional strategy gets stuck - and how a smarter, sharper approach can keep your business moving, even when the road ahead changes.
From foggy to focused: how I helped a wellbeing coach build her strategy, sharpen her story and stand out … “without a sniff of a buddha”
“Ben has this rare instinct for cutting through the noise and getting straight to the nugget. It was fast, focused, and genuinely fun – and the work converted new business almost immediately.”
- Sarah Dembitz, Founder, SD Wellbeing
Time well spent? Two assumptions agencies might need to rethink
Two ideas often go unchallenged in agency life: that people learn by osmosis, and that the office is the best place for all work. It might be time to rethink both.