Living Strategy™: why strategy should be more like Waze and less like a glovebox map
Old strategy is a printed map. Living Strategy™ is Waze.
This blog explains why traditional strategy gets stuck - and how a smarter, sharper approach can keep your business moving, even when the road ahead changes.
From foggy to focused: how I helped a wellbeing coach build her strategy, sharpen her story and stand out … “without a sniff of a buddha”
“Ben has this rare instinct for cutting through the noise and getting straight to the nugget. It was fast, focused, and genuinely fun – and the work converted new business almost immediately.”
- Sarah Dembitz, Founder, SD Wellbeing
Slave to the algorithm - What building Lucky Start is teaching me about marketing, momentum, and why human connection still matters
Building your brand on LinkedIn? Fine. Relying on it exclusively? Risky. Here’s what launching Lucky Start is teaching me about strategy, momentum – and what really drives growth.
Why strategy needs space – and not another meeting
Great brand strategy doesn’t come from chaos. It comes from focus, space, and a clear head – not a calendar full of meetings or 12 tabs open. Here’s why multitasking kills clarity, and why your brand thinking deserves better.