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Home
THE RI SYSTEM™
ABOUT
SERVICES
PARTNERS
TESTIMONIALS
CONTACT
The Blog
Home
THE RI SYSTEM™
ABOUT
SERVICES
PARTNERS
TESTIMONIALS
CONTACT
The Blog
Living Strategy™: why strategy should be more like Waze and less like a glovebox map
Ben Brooks-Dutton 12/05/2025 Ben Brooks-Dutton 12/05/2025

Living Strategy™: why strategy should be more like Waze and less like a glovebox map

Old strategy is a printed map. Living Strategy™ is Waze.
This blog explains why traditional strategy gets stuck - and how a smarter, sharper approach can keep your business moving, even when the road ahead changes.

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I work with bold businesses, founders and startups on everything from naming, tone of voice to brand storytelling, brand positioning and strategy.

ben@luckystart.uk