Living Strategy™: why strategy should be more like Waze and less like a glovebox map
Old strategy is a printed map. Living Strategy™ is Waze.
This blog explains why traditional strategy gets stuck - and how a smarter, sharper approach can keep your business moving, even when the road ahead changes.
Slave to the algorithm - What building Lucky Start is teaching me about marketing, momentum, and why human connection still matters
Building your brand on LinkedIn? Fine. Relying on it exclusively? Risky. Here’s what launching Lucky Start is teaching me about strategy, momentum – and what really drives growth.
I built a brand in four days. Not to prove I’m fast - but to show what happens when strategy is
Strategy isn’t broken - but we’ve let it become something it was never meant to be. It’s been bloated with buzzwords, mislabelled in meetings, and stretched so far it’s lost its shape. This post explores why that happened - and what it takes to make strategy fast, sharp, and genuinely useful again.
Why strategy needs space – and not another meeting
Great brand strategy doesn’t come from chaos. It comes from focus, space, and a clear head – not a calendar full of meetings or 12 tabs open. Here’s why multitasking kills clarity, and why your brand thinking deserves better.