The latest Amex Trendex report paints a confident picture of small business in 2025 – but behind the optimism, many are adapting without support. This post unpacks what the data really shows and why strategy needs to work differently if it’s going to keep up.

Old strategy is a printed map. Living Strategy™ is Waze.
This blog explains why traditional strategy gets stuck - and how a smarter, sharper approach can keep your business moving, even when the road ahead changes.

“Ben has this rare instinct for cutting through the noise and getting straight to the nugget. It was fast, focused, and genuinely fun – and the work converted new business almost immediately.”
- Sarah Dembitz, Founder, SD Wellbeing

Two ideas often go unchallenged in agency life: that people learn by osmosis, and that the office is the best place for all work. It might be time to rethink both.

When pitch timelines are mad, strategy often gets squeezed. The Pitch Perfect Sprint gives agencies a no-compromise strategic foundation in 48–72 hours.

Building your brand on LinkedIn? Fine. Relying on it exclusively? Risky. Here’s what launching Lucky Start is teaching me about strategy, momentum – and what really drives growth.

What do ten thousand spoons and most brand strategies have in common? Neither are useful when what you really need is a knife. Let’s fix that.

Strategy isn’t broken - but we’ve let it become something it was never meant to be. It’s been bloated with buzzwords, mislabelled in meetings, and stretched so far it’s lost its shape. This post explores why that happened - and what it takes to make strategy fast, sharp, and genuinely useful again.

Great brand strategy doesn’t come from chaos. It comes from focus, space, and a clear head – not a calendar full of meetings or 12 tabs open. Here’s why multitasking kills clarity, and why your brand thinking deserves better.

Strategy shouldn’t be fluff, filler or fifty-slide decks. Learn why most strategy fails, and how to make yours clear, actionable, and fast.