AI can process data. RI moves strategy forward.
Decision-making moves fast, and quality counts when it arrives in time to shape the outcome. The RI System™ (Rapid Instinct) combines 25 years of strategic experience with a modular process built for pace, precision and clarity. Where AI processes data, RI moves strategy forward. From positioning built in days to cultural moment maps that anticipate opportunities, the RI System™ keeps brands moving in the right direction from the start.
Living Strategy™: why strategy should be more like Waze and less like a glovebox map
Old strategy is a printed map. Living Strategy™ is Waze.
This blog explains why traditional strategy gets stuck - and how a smarter, sharper approach can keep your business moving, even when the road ahead changes.
Slave to the algorithm - What building Lucky Start is teaching me about marketing, momentum, and why human connection still matters
Building your brand on LinkedIn? Fine. Relying on it exclusively? Risky. Here’s what launching Lucky Start is teaching me about strategy, momentum – and what really drives growth.
Why strategy needs space – and not another meeting
Great brand strategy doesn’t come from chaos. It comes from focus, space, and a clear head – not a calendar full of meetings or 12 tabs open. Here’s why multitasking kills clarity, and why your brand thinking deserves better.