I built a brand in four days. Not to prove I’m fast - but to show what happens when strategy is
TL;DR
I didn’t do it to impress anyone. I wasn’t chasing a record. I built a brand in four days because I wanted to test a theory: that clarity makes everything move faster.
I’m not talking about frantic or messy. I’m talking about the kind of speed and efficiency that comes when the path is clear.
No overthinking. No endless loops. Just focused moves in the right direction because you know exactly where you’re going.
Because most strategy work? Well, it gets stuck.
Bloated decks. Vague goals. Endless ‘alignment’ sessions. Weeks of waffle.
And somehow, at the end of it all, no one’s really sure what’s been decided - or what happens next.
Sound familiar?
I wanted to see if there was another way.
So I ran an experiment
One day to define the essentials and shape the strategy.
One day to position with precision.
Two days to shape and sell the story.
No workshops. No slides. No jargon.
Just smart questions, sharp decisions, a clear strategy and the momentum of self belief.
And here’s what happened: by day four, the brand was live.
Not just logos and colours - but a clear point of view, a focused offer, and words that worked.
The kind of clarity that turns into confidence. The kind of confidence that turns into clients.
Because by the end of that fourth day, I’d signed my first one. Two more followed in quick succession. And Lucky Start was properly up and running.
This was never about rushing
The truth is, I love strategy. But I hate when it’s overcomplicated.
When people confuse ‘more slides’ with ‘more value’. When workshops are used to delay decisions instead of make them. When people forget that positioning is a decision, not a decoration.
I think strategy should be sharp. Focused. Actionable. Something you feel in your gut and see in your results.
That’s why I built Lucky Start.
So, what does Lucky Start actually do?
At its core, Lucky Start is about helping brands and businesses move faster, with clarity, not chaos. I work with businesses, brands, founders, startups and agencies who want:
One-week strategy and messaging sprints
Brand creation and repositioning that cuts through
No-fluff strategy detoxes that strip things back
Coaching and training that actually sticks
Storytelling and campaign building that aligns to strategy
The work moves quickly, but never carelessly. Because when the thinking’s clear, everything else flows. The full list of services can be found here.
Who this works for
In just a few weeks, I’ve worked with everyone from early-stage founders to one of the UK’s biggest agencies. The scale doesn’t matter. The mindset does.
If you want someone to fill time, make decks, and keep things vague - I’m not your guy.
But if you want to move fast, cut through the noise, and build something that makes sense, let’s talk.
Don’t just take it from me
“It was kind of scary – like he was in my brain, slicing through the waffle to reveal what I actually stood for. Crystal-clear strategy, sharp messaging, tangible products – all within days. Ben’s ability to cut to the heart of it is next-level.” – Sarah Dembitz, Founder, SD Wellbeing
“Working with Ben is a dream. He grasps a brief quickly, but never at the expense of depth. The work was intelligent, useful, and immediately helped me grow my business. No faff. Just what I needed.” – Laura Burch, Founder, Work & Class
“Ben took a complex brief we’d been wrestling with and quickly brought a fresh perspective. The work was smart, sharp, considered and client-ready. He has an incredible ability to grasp tone and messaging instantly—producing beautiful, resonant work that lands with clients.”– Anna Carter, Managing Partner, Ogilvy UK
So, yes - Lucky Start’s open, sharp and already moving fast
It’s not about being the quickest in the room. It’s about being the clearest.
And if you’re ready for strategy that actually works, without the waffle, let’s make it happen.
TL;DR
Most strategy gets stuck in waffle and delay. So I tested a sharper, simpler way:
One day to define
One day to position
Two days to shape and sell
By day four, the brand was live and already landing clients.
That’s what Lucky Start is built on - fast, focused strategy that cuts through and gets moving.
No fluff. No faff. Just clarity that works.
