Slave to the algorithm - What building Lucky Start is teaching me about marketing, momentum, and why human connection still matters
Building your brand on LinkedIn? Fine. Relying on it exclusively? Risky. Here’s what launching Lucky Start is teaching me about strategy, momentum – and what really drives growth.
Isn’t it strategic, don’t you think? Strategy, irony and the decisions that miss the mark
What do ten thousand spoons and most brand strategies have in common? Neither are useful when what you really need is a knife. Let’s fix that.
I built a brand in four days. Not to prove I’m fast - but to show what happens when strategy is
Strategy isn’t broken - but we’ve let it become something it was never meant to be. It’s been bloated with buzzwords, mislabelled in meetings, and stretched so far it’s lost its shape. This post explores why that happened - and what it takes to make strategy fast, sharp, and genuinely useful again.
Why most strategy is broken - and how to build one that actually works
Strategy shouldn’t be fluff, filler or fifty-slide decks. Learn why most strategy fails, and how to make yours clear, actionable, and fast.