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Home
THE RI SYSTEM™
ABOUT
SERVICES
PARTNERS
TESTIMONIALS
CONTACT
The Blog
Home
THE RI SYSTEM™
ABOUT
SERVICES
PARTNERS
TESTIMONIALS
CONTACT
The Blog
Why most strategy is broken - and how to build one that actually works
Ben Brooks-Dutton 06/04/2025 Ben Brooks-Dutton 06/04/2025

Why most strategy is broken - and how to build one that actually works

Strategy shouldn’t be fluff, filler or fifty-slide decks. Learn why most strategy fails, and how to make yours clear, actionable, and fast.

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I work with bold businesses, founders and startups on everything from naming, tone of voice to brand storytelling, brand positioning and strategy.

ben@luckystart.uk