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Lucky Start
Home
ABOUT
SERVICES
PARTNERS
THE S.T.A.R.T. PROCESS
TESTIMONIALS
CONTACT
The Blog
Home
ABOUT
SERVICES
PARTNERS
THE S.T.A.R.T. PROCESS
TESTIMONIALS
CONTACT
The Blog
Time well spent? Two assumptions agencies might need to rethink
Ben Brooks-Dutton 07/05/2025 Ben Brooks-Dutton 07/05/2025

Time well spent? Two assumptions agencies might need to rethink

Two ideas often go unchallenged in agency life: that people learn by osmosis, and that the office is the best place for all work. It might be time to rethink both.

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Isn’t it strategic, don’t you think?  Strategy, irony and the decisions that miss the mark</span>
Ben Brooks-Dutton 14/04/2025 Ben Brooks-Dutton 14/04/2025

Isn’t it strategic, don’t you think? Strategy, irony and the decisions that miss the mark

What do ten thousand spoons and most brand strategies have in common? Neither are useful when what you really need is a knife. Let’s fix that.

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I work with bold businesses, founders and startups on everything from naming, tone of voice to brand storytelling, brand positioning and strategy.

ben@luckystart.uk