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Lucky Start
Home
ABOUT
SERVICES
PARTNERS
THE S.T.A.R.T. PROCESS
TESTIMONIALS
CONTACT
The Blog
Home
ABOUT
SERVICES
PARTNERS
THE S.T.A.R.T. PROCESS
TESTIMONIALS
CONTACT
The Blog
As founders, should we bring our whole selves to work ? Or should we build our true selves into it?
Ben Brooks-Dutton 17/06/2025 Ben Brooks-Dutton 17/06/2025

As founders, should we bring our whole selves to work ? Or should we build our true selves into it?

What happens when founders build strategy from their true selves? A reflection on alignment, strength and the evolution of Lucky Start and its founder clients.

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Slave to the algorithm - What building Lucky Start is teaching me about marketing, momentum, and why human connection still matters
Ben Brooks-Dutton 22/04/2025 Ben Brooks-Dutton 22/04/2025

Slave to the algorithm - What building Lucky Start is teaching me about marketing, momentum, and why human connection still matters

Building your brand on LinkedIn? Fine. Relying on it exclusively? Risky. Here’s what launching Lucky Start is teaching me about strategy, momentum – and what really drives growth.

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I work with bold businesses, founders and startups on everything from naming, tone of voice to brand storytelling, brand positioning and strategy.

ben@luckystart.uk