AI can process data. RI moves strategy forward.

Decision-making moves fast, and quality counts when it arrives in time to shape the outcome. The RI System™ (Rapid Instinct) combines 25 years of strategic experience with a modular process built for pace, precision and clarity. Where AI processes data, RI moves strategy forward. From positioning built in days to cultural moment maps that anticipate opportunities, the RI System™ keeps brands moving in the right direction from the start.