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THE RI SYSTEM™
ABOUT
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The Blog
Home
THE RI SYSTEM™
ABOUT
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CONTACT
The Blog
Time well spent? Two assumptions agencies might need to rethink
Ben Brooks-Dutton 07/05/2025 Ben Brooks-Dutton 07/05/2025

Time well spent? Two assumptions agencies might need to rethink

Two ideas often go unchallenged in agency life: that people learn by osmosis, and that the office is the best place for all work. It might be time to rethink both.

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I work with bold businesses, founders and startups on everything from naming, tone of voice to brand storytelling, brand positioning and strategy.

ben@luckystart.uk