Founders often say they never actually wrote their strategy when they started their business. It emerged through momentum, proximity and fast decisions. The problems tend to show up later, when more people are involved and clarity no longer travels. This piece explores why early confidence is often mistaken for strategy, and what has to change if direction is going to hold as work scales.

Building your brand on LinkedIn? Fine. Relying on it exclusively? Risky. Here’s what launching Lucky Start is teaching me about strategy, momentum – and what really drives growth.