The optimism is real – but so is the overwhelm: What the latest Amex data tells us about small businesses in 2025, and why strategy needs to keep up

The latest Amex Trendex report paints a confident picture of small business in 2025 – but behind the optimism, many are adapting without support. This post unpacks what the data really shows and why strategy needs to work differently if it’s going to keep up.